About ITO EN

Founded in Japan in 1966, ITO EN is the world's premier green tea company and innovator of healthy beverages. We are dedicated to creating authentic products that embody our five principles: Natural, Healthy, Safe, Well-designed, and Delicious. From farm to bottle, we maintain strict quality control to ensure the integrity of our tea leaves.

Our Mission

To enrich the lives of our customers by providing sustainable, high-quality beverages that promote a healthy and balanced lifestyle.